Curriculum Vitae. 

01/2025 - now | Product Manager| LEAFWORKS

Product Marketing

■ Creation of PPM campaigns to increase visibility 

    ■ Email , LinkedIn Influencer Marketing, Cooperation with Blog articles 

■ Measurement of PPM campaigns by success criteria and KPI's to take decision about effectiveness 

■ Improvement of SEO of landing pages and Zendesk Marketplace descriptions

■ Content creation for Leafworks Blogs

■ Creation & Maintanence of Landing Pages and Marketplace descriptions 

Sales Activities 

Product Development & Launch

■ Strategy development for LEAFOWORKS App portfolio

■ Creation of growth model containing levers, drivers an outcomes

■ Strong focus on success criteria and KPI measurement

■ Exdcution of growth sprints to decide what measurement is the most impactful and revenue generating 

08/2022 - 12/2024| Product Manager| Intel471

Discovery

■ Creation of personas and problem scenarios

■ Planning and conducting interviews with internal and external stakeholders

■ Gathering requirements and feature description in product requirement documents

Definition

■ Formulating Epics and user stories

■ Creating roadmaps following the now, next, later structure to highlight priorities

■ Demos of mock ups to internal, client-facing teams to align designs with business expectations

Development

■ Leading a delivery team of 5 people (3BE developer, 1UX/UI developer, 1QA) for main customer-facing product

■ Leading of Daily stand-ups, grooming, planning and retrospective meetings

Launch

■ Release support, e.g. notifications to client-facing internal teams, writing of release notes, creating pre-release and release checklists, organising release meetings

Other achievements

■ Implementation of a knowledge base for customers

- Leading a team of four people to come up with a structure and content for

the articles

- Research about different knowledge base services on the market which comply with requirements

04/2022 - 07/2022| Junior Product Manager| Symanto

UX / UI Design and User Research

• Creation of personas and problem scenarios

• Planning and conducting interviews with clients and professionals of interest

• Creation of high fidelity mock ups and styleguides with Figma

• Creation and Implementation of a Design System using Figma

•  Formulating user stories and hypotheses

Product Innovation

• Support Senior Product Manager with innovation management for Symanto's product palette

• Realization of statistical analysis for small experiments (mainly descriptive)

• Market and competitor research

08/2020 - 03/2022| In-House Consultant| Symanto

Product Management (90%)

• Creation of personas and problem scenarios

• Formulating user stories and hypotheses

• Planning and conducting interviews with clients and professionals of interest 

• Realization of statistical analysis for small experiments (mainly descriptive)

• Cleaning and Interpreting datasets, making sense of them

• Market and competitor research

Consulting for other departments (10%)

• Support for research projects 

• Consulting for innovative AI projects

UX Design (200h) | 01/2022 - today | Google

• UX Methods, Biases in Research and Design, End-to-end design of a mobile app for a Café (see here), Storyboarding, Development of digital wireframes, low and high fidelity prototypes in Figma and Adobe XD, Usability studies, Planning of an end-to-end UX Study, Application of design principles
  
  

Digital Product Management (56h) | 09/2021 - 12/2021 | University of Virginia

• Agile Methodologies, Lean Startup and Hypothesis-Driven product development, Managing Agile Teams, Usability and Motivation testing, Persona Creation, Design Thinking
  
  

Design Thinking (5h) | 08/2021 - 08/2021 | University of Virginia

• Design Thinking Methodologies for Innovation